How can brands stay competitive in the outdoor landscape of 2025?
To stay competitive in the evolving outdoor landscape of 2025, brands need to differentiate between short-term trends and meaningful movements that reflect genuine shifts in consumer behaviour. Our team recently sat down for an outdoor trends workshop, reviewing industry insights, client feedback, and data from our research partner Market Measures.
Is the outdoor market ready for Innovation?
The bottom line is that the outdoor market is ready for innovation, and those willing to blend style with substance will lead the charge in captivating the next generation of adventurers. Sustainability isn’t just a trend; it’s a fundamental expectation in today’s outdoor landscape.
Are outdoor brands ready for Innovation?
By doing so, they can encourage multiple purchases and brand loyalty, whilst creating a community around their products. The bottom line is that the outdoor market is ready for innovation, and those willing to blend style with substance will lead the charge in captivating the next generation of adventurers.
Why is the outdoor industry undergoing significant transformation?
The outdoor industry is undergoing significant transformation, driven by changing consumer preferences, technological advancements, and a growing demand for sustainability.
How can brands thrive in 2025?
To thrive in 2025 and beyond, brands must shift their mindset. Rather than seeing these platforms as mere advertising channels, they should create shoppable content that taps into their audience's adventurous spirit and creates a sense of community.
Why are outdoor products becoming more popular?
This trend presents a golden opportunity for outdoor brands to craft stylish, durable products that seamlessly transition from the trail to the city streets. Today’s younger consumers are less preoccupied with technical specifications and more focused on how a product enhances their everyday life.
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HIGH END, IPS and ALTI continue their successful partnership in 2025. After a successful start in 2023, we will continue our cooperation with ALTI Association at IPS – International Parts + Supply in 2025. The event will once again become a hub for professionals and enthusiasts in the fields of HiFI, audio, and acoustics, by bringing together ...
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